You should have the best keyword monitoring tool to succeed in your search engine ranking campaigns and efforts. Here are 3 Best keyword monitoring tools that can help you achieve your goal
The internet is now all about keywords; the better keywords you've and can target, the outstanding results you'll get in terms of establishing an online presence and attracting more customers or clients to your website via content or advertising methods such as pay-per-click (PPC).
But unearth the best keyword for your business and campaigns; you'll need to have a keyword monitoring tool. With a keyword monitoring tool, you can ensure that you're picking appropriate keywords that will lead you to success by assessing the metrics and other crucial information.
If you're wondering what is the best keyword monitoring tool, what the perks are and why you need one, this article is for you!
Let's get started!
What Is Keyword Monitoring Tool?
A keyword monitoring tool is a software application that helps you track and analyze the performance of specific keywords on search engines. Keyword monitoring tools are beneficial for businesses and website owners who want to improve their digital marketing, and search engine optimization (SEO) efforts and increase their online visibility.
With keyword monitoring tools, you can track the ranking of your chosen keywords over time and see your competitors are performing with those targeted keywords.
This information can help you make informed decisions about which keywords to target and how to optimize your content for better search engine rankings.
In addition to tracking keyword rankings, keyword monitoring tools also have many additional features, such as keyword research, competitor analysis, and on-page optimization suggestions.
If you want to improve your overall search engine optimization and marketing, the feature of keyword monitoring tools will help you a lot.
What Are The Advantages Of Keyword Monitoring Tools?
The advantages of using a keyword monitoring tool are countless! Without keyword monitoring tools, you'll surely be unsuccessful, no matter what types of search engine optimization or marketing strategy you take.
Some of the advantages of keyword monitoring tools are:
- Provide valuable insights into your website's & content's SEO performance
There are many keyword monitoring tools available nowadays, which don't only provide you information on keywords but also on your website's and content's SEO performance!
By knowing the insights from keyword monitoring tools, you can optimize both your website and content for better search engine ranking.
- Help identify new opportunities for growth
The newer opportunities you get online, the better chances you have to build a strong presence in search engines. With keyword monitoring tools, you'll be able to discover keywords that your competitors aren't using!
With new keywords, you can rank easily on search engines and attract more customers to your website!
- Allow you to stay ahead of the competition
Keyword monitoring tools allow you to stay ahead of your competition as you get valuable insights and metrics from those tools about your competitors. These tools can show you every keyword that your competitors are ranking for, both organic and paid.
This information can help you optimize your own ad spend by prioritizing better-performing keywords and reducing spending on low-converting keywords!
Also, you can monitor the real-time search volume of keywords of your brand or competitors, as well as how your current targeted keyword content, such as blogs, is performing.
- Provide data to make informed decisions about your SEO strategy
Choosing the right keywords is the most vital aspect of your search engine optimization (SEO) strategy; you can only hope for success when you've accurate data and metrics.
By utilizing keyword monitoring tools, you can make better decisions on which keywords to target for your next search engine optimization strategy.
- Can improve search engine rankings and drive more traffic to your site
Finally, keyword research tools can help you in achieving your aim, which is to improve your ranking on search engines and direct more traffic to your website. You can later turn the visitors into customers by using different methods!
One of the best features of keyword monitoring tools is that you can stay on top of the latest trends and changes in your industry and ensure that your website remains competitive in search engine rankings.
Some Of The Best Keyword Monitoring Tools
Using the right keyword monitoring tools is as essential as the keyword itself. Currently, there are thousands of companies available that offer keyword monitoring tools; but not all of those can provide you with the best and most accurate results.
With a large number of tools available, it's quite easier for someone to pick up the wrong keyword monitoring tools.
Here are some of the best keyword monitoring tools suggested by our expert team of researchers.
- Semrush
When it comes to the oldest and most prominent keyword-monitoring tools, the crown definitely goes to Semrush. This tool is considered an all-in-one platform for all your search engine optimization and marketing solutions.
Be it keyword monitoring, analysis, competitor analysis, content marketing, or paid marketing. This tool is undoubtedly the best.
- Ahrefs
Ahrefs is another great keyword-monitoring tool that has been around for more than a decade. Compared to Semrush, Ahrefs lacks some features but provides the most authentic and up-to-date information about the keyword, site analytics, and linking prospects.
You'll have to pay a monthly subscription fee for both Semrush and Ahrefs, respectively $119.95 and $99(this is the minimum monthly fee). They also offer other plans.
- Google Keyword Planner
If you're looking for a keyword monitoring tool that is free to use yet provides authentic metrics and information, you can use Google keyword planner. With Google keyword planner, you can discover keyword trends by location, time, average monthly searches, bid for the top of the page, and competition of each keyword.
Why Do You Need Keyword Monitoring Tools?
If we were to describe the necessity of keyword monitoring tools in one word, we would say, "This is the brain of search engine optimization and marketing." Because imagine how to find rankable keywords for a low dr site? What is the difference between long tail keywords vs. short tail? And how would you choose keywords for pay-per-click (PPC) campaigns?
No matter what you do online, you'll need keywords, and to find the best of them, you'll need a keyword monitoring tool!
Here are some other reasons why you need keyword monitoring tools:
Save Time and Effort: Keyword monitoring tools can save you time and effort by quickly tracking keywords and providing valuable insights into your website's performance. This enables you to concentrate on areas that'll help you build a strong SEO strategy.
Know your competitors: Keyword monitoring tools can help you stay competitive by tracking your competitors' keyword rankings and strategies. This insight into their SEO strategy can help you identify new opportunities to create more effective content. Additionally, by identifying areas where your competitors may be weak, you can capitalize on those weaknesses to attract more traffic to your website! Giving you a win-win situation!
Improve paid search campaigns: With keyword monitoring tools, you'll be able to find keywords that cost low but have a high search volume for paid search campaigns.
Make you more accessible online: Keyword monitoring tools can improve your online accessibility by providing real-time metrics about your targeted keywords. Some keyword monitoring tools like Semrush will also give you suggestions on what to include to increase your chance of ranking higher in the Search Engine Results Page (SERP) and link-building opportunities.
How To Determine Which Keyword Monitoring Tools Are Good For You?
Choosing a keyword monitoring tool that is right for you and your business is taxing. There are several factors that you've to consider when selecting one.
Here are some tips you can follow when selecting a keyword monitoring tool:
Identify your needs: Start by identifying your specific needs and goals when selecting keyword monitoring tools. Figure out what you want. Are you looking to improve your website's visibility and accessibility? Understanding your needs will help you know your options, reduce costs and choose a tool to help you achieve your goals.
Consider the features: Different keyword monitoring tools offer different features and capabilities. Some tools may provide more in-depth analysis and reporting, while others focus on real-time tracking and alerts. Consider which features are most important to you and look for tools that offer those capabilities.
Because there's no need to pay hundreds of bucks for a feature that you won't even use!
Easy to use: Each keyword monitoring tool has its own interface. Look for a monitoring tool that is easy to navigate and learn, so you can quickly access the information you need without spending too much time learning how to use the tool.
Customer support: Last but not least, good customer support is essential when it comes to using any type of software or tool. You should subscribe or use a keyword monitoring tool that offers responsive and helpful customer support to get the assistance you need if you encounter any issues while using.
Should I Outsource Keyword Research?
Whether to outsource keyword research services or not depends on various factors, such as your business model, time availability, and budget.
Outsourcing keyword research services has its advantages and disadvantages; some of them are:
Advantages:
- It saves time and effort, as keyword research can be time-consuming.
- You don't have to keep up with the latest SEO trends and changes.
- It allows you to focus on other tasks, such as copywriting.
- You don't have to pay for expensive keyword research tools.
Disadvantages:
- Outsourcing keyword research services is unnecessary if you have the skills and time to do it yourself.
- If your budget is limited, it may be more cost-effective to do it yourself because, based on your business model and campaign type, outsourcing keyword research services could cost you between $500 to more than $1000 a month!
