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Niche Keyword Research: What It Is & Why It’s Important

Learn about niche keyword research and why it’s crucial for targeting specific audiences and improving your search engine rankings and what are the best tool for niche keyword research

In this era of digital and search engine marketing, keywords are the essential element for getting your content found by the targeted audience. But, with very high competition in almost every niche, it's important to not just focus on general keywords but also target niche keywords that are specific to your business. 

Otherwise, reaching your targeted audience, making your brand visible on search engines, and your search engine or digital marketing campaigns won't be successful. 

In this blog, we'll explore what niche keyword research is, how it helps, some examples of niche keywords, the best tools to use, and many more.

What Is Niche Keyword? 

Niche keyword research means finding words or phrases that are about a certain topic or thing. It's different from normal keyword research because niche keyword looks at what certain groups of people search for. 

Niche keywords are typically long-tail keywords, and long-tail keywords are more exact; by using niche keywords, you can show up higher in search engine results and reach targeted people who want to know or purchase things that you have.

How Niche Keyword Research Helps

The search engine and digital market of today are in no way similar to that of 2010; the current search engine and digital market are more broad and competitive, and with so much competition for popular keywords, it is really challenging to rank high in search results.

And this is where niche keyword research helps businesses target specific audiences, which can increase traffic, better search engine rankings, less competition, and higher conversion rates.

Here are a few reasons why niche keyword research is important:

  • It helps to identify the right audience

Niche keyword research helps you understand your target audience's exact needs. When you identify the right audience, you can target niche keywords related to their need and create contents that your targeted audiences are looking for

  • Improves ad targeting

If you use paid advertising to drive traffic to your website, niche keyword research can help you improve the targeting of your ads. By targeting niche keywords for search engine advertisement, you can attract a highly targeted audience to your website who tend to convert. 

  • Helps with content planning

Content planning is a crucial part of search engine and digital marketing. Niche keyword research can help you plan your content more effectively.

Who Needs To Do Niche Keyword Research?

This question might sound weird because who doesn't need niche keyword research as everyone is trying their best to rank first and at the top of search engines? 

Though everyone needs to research niche keywords to ensure easy and better ranking on search engines, but for certain types of businesses, niche keyword research could be beneficial, which are: 

  • Small Businesses 

Almost every small business often has limited budgets for marketing and advertising, and things get more complicated when it comes to search engines and digital marketing. 

By targeting long-tail niche keywords that are less competitive and easier to rank for in search engine results pages (SERPs), small businesses can improve their online visibility without spending a lot of money on digital or search engine advertising.

  • E-commerce Businesses

E-commerce businesses are booming, and so is the competition. For those who want to stand out from their competitors, they can use niche keywords to optimize their product pages, blog, and descriptions and attract more qualified leads who are ready to make a purchase. 

  • Local Businesses

Targeting and using niche keywords can be a blessing for local businesses. Local businesses can use niche keywords to target customers in their specific geographic location. 

For instance, a web development service company in Denver might target "WordPress development services in Denver" to attract local customers searching for WordPress development services in the area.

  • Service Providers

Service providers such as consultants or freelancers can use niche keyword research to attract clients who are looking for specific services. With niche keywords that accurately describe the services they offer and are relevant to potential clients, service providers can improve their online visibility and search engine ranking

  • Affiliate Marketers

Many people are trying to make a good living through affiliate marketing, but affiliate marketing isn't easy; you'll have to compete with thousands of people from the same niche. 

Both new and existing affiliate marketers can use niche keyword research to create content that promotes affiliate products and attracts potential customers. With niche keyword research, affiliate marketers can earn more commission even though the number of niche keywords could be less.

  • Startups 

Startups often have limited resources and need to make the most of their marketing efforts. By targeting niche keywords that are less competitive and easier to rank for in search engine results pages (SERPs), startups can improve their online visibility and attract more qualified leads without spending a lot of money on paid advertising.

Examples Of Niche Keywords

Niche keywords can be anything. To give you a better understanding of how niche keywords look like below, we've given examples of niche keywords from two of the most prominent sectors one is web development related, and the other is for search engines.

Example of Niche Keywords for WordPress

WordPress is one of the world's most popular content management systems (CMS). If your business provides web or WordPress-related services, targeting niche keywords related to WordPress will allow you to stand out from the crowd and reach your ideal audience.

Here are some examples of niche keywords for WordPress:

  • Free WordPress plugins for SEO
  • WordPress themes for food bloggers
  • How to optimize WordPress for speed
  • Best WordPress hosting for eCommerce
  • WordPress security tips for small businesses
  • 10 Best WordPress themes for digital agencies in 2023

Example of Niche Keywords for Search Engines

Search engines like Google, Bing, and Yahoo are where most people go to find information, products, and services online. As a result, targeting niche keywords related to search engines can be a highly effective way for businesses to reach their ideal audience. Here are some examples of niche keywords for search engines:

  • How to optimize your website for voice search
  • Local SEO tips for small businesses
  • Best search engine for privacy
  • How to rank higher on Google Maps
  • How to create a successful Google AdWords campaign
  • 5 Local SEO Tips for Small Businesses in 2023

Benefits of Niche Keyword Research

Here are some of the benefits of conducting niche keyword research:

Boosts conversion rates and ROI

 By using niche keywords that are more specific and targeted, people visiting your website are more likely to result in conversions. 

If you offer WordPress website design and use the niche keyword "WordPress website design for small businesses," the visitors to your site are more likely to be interested in your specific service than if you used a broader or short keyword like "website design."

Enhances search engine ranking 

Targeting niche keywords can improve your website's ranking by driving more targeted traffic to your site. Search engines like Google prefer to rank sites that provide valuable and relevant content to their users, so creating content that targets niche keywords can demonstrate your site's value.

Increases brand awareness

 By using niche keywords in your content and marketing efforts, you can increase awareness of your brand among your target audience. This means more people will become familiar with your brand and what you offer through search engines.

And if you can use the niche keywords well on your content, you can increase brand awareness without spending money! 

Better website engagement

When you create content that targets niche keywords and is relevant to your audience, it'll increase engagement on your website. 

Because visitors are more likely to spend time on your site when they find solutions or answers to their questions, which also helps to increase conversion.

Which Niche Keyword Research Tool Will Be The Best?

When it comes to the best niche keyword research tools, there are several options available. Three of the most popular tools are Ahrefs, SEMrush, and Moz. Each of these tools has its own unique features for finding the best niche keyword related to your business. 


Ahrefs offers a complete SEO management tool for your website and online business. It is easy to use and offers more proactive help across the platform than other tools. 

Some main features of Ahrefs: 

  • Keyword research
  • Backlink analysis
  • Rank tracking
  • Competitor analysis
  • Site audit
  • Content explorer

Ahrefs pricing starts at $99 per month. This package will give you all of the basic SEO features, and you can upgrade or downgrade your plan as needed.


SEMrush is a popular tool for keyword research and search engine management. It offers a wide range of features and tools to help you improve your online visibility and social media marketing!

Some main features of SEMrush

  • Local SEO
  • Tools for amazon
  • Content writing assistant
  • On-page SEO
  • Find rankable keywords for low dr websites
  • PPC Advertising Toolkit

SEMrush pricing starts at $119.95 per month; with additional upgrades like local listing management, extra users, and the SEMrush trends engine, the price will be over $229.95 to $449.95 per month.

If you want to try SEMrush for 14 days for absolutely free, here's a 14 days free SEMrush Coupon for you!  


Moz is another comprehensive search engine optimization tool that offers a suite of features to help you improve your website's search engine visibility.

Some main features of Moz

  • Moz's SEO toolbar for browsers
  • SEO insight
  • Track the performance of traffic-driving keywords across 170+ search engines.
  • keyword search 
  • site audit 
  • Result from multiple search engines such as Google, Yahoo, and Bing

Moz Pro pricing plans include Standard ($99/month), Medium ($179/month), Large ($299/month), and Premium ($599/month).

Now, which search engine optimization tool will be the best for niche keyword research? It's up to you to decide which is the best among these three as these three search engine optimization tools are considered the best in the market. 

Choosing the best SEO tool from SEMrush, Ahrefs, and Moz depends entirely on your goals and preferences. Each tool has unique features that set it apart. Ahrefs, for example, is well-known for its backlink analysis and website analytics skills. SEMrush, on the other hand, excels at competitive benchmarking and keyword monitoring. Moz is well-known for its easy-to-use UI and thorough link analysis. 

However, if we were to pick a winner among these, we would choose SEMrush over Ahrefs and Moz because of its extensive features, including the social media toolkit.

Frequently Asked Questions 

Do the tools we mentioned above offer free trials?

Yes, all the tools mentioned above offer free trials with limited features. 

How many keywords should I target for my niche website? 

There's no set number of keywords that you should target for your niche website. Focusing on finding high-quality, relevant keywords to drive your site traffic is more important.

Which is better for a niche website: long-tail or short-tail keywords? 

Targeting long-tail keywords for a niche website is generally better because they are easier to compete for and rank for in search engines.

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