Maximize your SEO efforts and track your higher rankings keywords with our top 5 best keyword tracker picks for 2023.
Search engine optimization (SEO) and digital marketing are essential for any business that wants to succeed online. To rank high in search engine results pages (SERPs) and attract more website visitors, businesses need to optimize their content with relevant keywords and keep track of them to determine how they are performing on search engines.
But, tracking those keywords can be a challenge without the right tools. Keyword tracking tools give you insights into keywords are performing on search engines and what you need to improve to increase online visibility and ranking.
What Is A Keyword Tracker?
A keyword tracker, also known as a keyword rank tracker, helps individuals keep track of the performance of their targeted keywords on search engines. Keyword tracker tools provide data on what position your keywords and webpages rank in on SERPs.
Keyword tracking is a crucial part of search engine optimization because it helps you know whether your SEO strategy is working and if your optimization efforts are paying off.
By tracking the most important keywords of your content marketing campaign continuously, you'll be able to identify an array of keyword opportunities based on search volume, competition, search intent, and many more.
What Are The Benefits Of Using A Keyword Tracker?
The one and only benefit of using the best keyword tracker tool is obvious, which is to help you track how your keywords are ranking on search engine result pages, isn't it?
Most keyword tracking tools' benefits aren't limited to monitoring your site's keywords in search engines. They also provide you with more insights for diagnosing ranking drops, let you see competitor data for the same keywords, and more.
Let's see some benefits of using a keyword tracker tool:
- Find out the reason for traffic drops
If you notice a sudden drop in traffic to your site, a keyword tracker can help you find out the issue by showing you which keywords have dropped in rankings. With this information, you can easily identify and fix any issues that may be causing the traffic drop.
- Keeping an eye on the competitor
What can be better than monitoring every single step of your competitor when it comes to search engine ranking? A keyword tracker allows you to monitor your competitors' rankings and see how they're long-tail and short-tail keywords performing in comparison to your own site!
Using your competitors' data, you can optimize your content and plan a better content strategy to outrank your competitors.
- Improving user experience
Do you know that a keyword tracking tool can also help you improve user experience on your website?
By tracking your keyword rankings and monitoring how users are interacting with your site, you can identify areas where you can improve the user experience, which could be bad design, text format, layout, or anything!
This can help you keep visitors on your site longer, reduce your site's bounce rate, and increase the chance of converting visitors into customers.
- Saving Time and Effort
C'mon! This is 2023! You don't need to track keywords one by one on search engines manually! Manually tracking your keyword rankings can be time-consuming and tedious, and even if you decide to do so, you'll have to spend days just to figure out your website's keyword ranking!
Thanks to keyword tracking tools, a keyword tracker automates the whole manual process and gives you insights and data within a few minutes! Saving you time and effort that can be better spent on other aspects of your business.
- Find new ways to rank on search engines
Another benefit of tracking your keyword rankings is identifying new keyword opportunities that your competitors are using to rank on search engines. Optimizing and creating new content which can help you expand your reach and attract new visitors to your site
- Understand and track the various SERP features that may appear for a given keyword
Keyword tracking tools help you understand and track the various SERP features that may appear for a given keyword. SERP features are elements that appear on the search engine results page. These features are featured snippets, knowledge panels, and video carousels, image packs.
These features can lead to increased click-through rates and, ultimately, more traffic to their website.
What Are The Features To Look For In A Keyword Tracker
When selecting a keyword tracker, there are several features that you should consider. These include accuracy and reliability of data, keyword research capabilities, rank tracking and keyword monitoring, competitor analysis, user interface, and ease of use because
- Accuracy and reliability of data
One of the most important features of a keyword tracker is its accuracy and reliability. You need to be sure that the data you are receiving from the keyword tracking tool is accurate and up-to-date.
Because while tracking keyword rankings, even small inconsistencies can have a significant impact on SEO performance.
- Keyword research capabilities
Another vital feature to consider when selecting a keyword tracker is its keyword research capabilities. You should pick the tool that can provide you with detailed info about the search volume and competition level of specific keywords.
- Rank tracking and monitoring data
Rank tracking and monitoring should be the main feature of a keyword tracker. When selecting a keyword tracker, make sure their rank tracking and monitoring data are updated frequently and provide real-time data because old keyword tracking data won't help you optimize your content.
- Competitor analysis
A keyword tracker should also include a competitor analysis tool. Because along with your own keywords, you'll need to monitor the performance of your competitors' keywords and identify areas where they are outperforming you.
Top 5 Best Keyword Trackers In 2023
When it comes to keyword tracker tools, there are plenty of them available, but in terms of the BEST, there are only a handful of keyword tracking tools that have the feature we discussed above.
Let's see the top five keyword tracking tools of 2023:
SEMrush
SEMrush is a top pick for the best tool to track keyword rankings. It has tons of features, accurate real-time data, and ease of use. Some of its main features include a website audit, keyword suggestion tool, backlink monitoring, and more.
As for keyword tracking, SEMrush offers real-time ranking positions of your website's keywords on major search engines (Google) and allows you to track your rankings on a country/region/city level as frequently as you want.
With SEMrush's position tracking, you'll know about:
- Rankings Distribution
- Top-performing landing page
- Tags report in Position Tracking
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Ahrefs
Ahrefs is another popular SEO tool that offers a powerful keyword-tracking feature. Ahrefs' keyword tracking tool, known as Rank Tracker, allows you to track your website's keyword rankings on search engine result pages, the traffic you're getting from those keywords, and identify new keyword opportunities.
Besides the rank tracker, Ahrefs also offers features such as site audit, backlink analysis, and other tools to help you improve your website's overall SEO performance.
Moz
Moz Rank Checker tool allows users to check the ranking of their website on multiple search engines such as Google, Bing, and Yahoo.
Some other metrics you will know from Moz rank checker:
- Keywords by search volume, keyword difficulty
- Discover rankings for potential keywords
- Perform competitive research
- View your progress
- Long-term rank tracking
AccuRanker
AccuRanker offers real-time rank tracking for your keywords. It provides accurate and up-to-date information on your website's position on the Google search engine.
AccuRanker updates your rankings every 24 hours. It also offers a variety of advanced features such as SERP features tracking, local SEO tracking, and mobile ranking tracking to provide you with the most accurate and up-to-date information on your website's search engine performance.
SERPWatcher by Mangools
SERPWatcher is a user-friendly rank-tracking tool created by Mangools. It simplifies the process of tracking your website's organic traffic potential through its unique Performance index feature.
With daily rank updates and SERP previews, you can easily monitor your website's rankings and receive email alerts for any significant changes.
Frequently Asked Questions
How often should I use a keyword tracker?
There's no fixed answer to this question. But according to many search engine optimization experts, it's a good practice to use a keyword tracker regularly, such as twice or thrice a week.
However, using keyword trackers once a week or once a month is also okay.
Are free keyword trackers reliable?
Free keyword trackers can be useful, but keep in mind that they have limited features and may not provide accurate or up-to-date data. That's why it's better to use paid keyword trackers, as they are more reliable and offer more advanced features.
How much does a keyword tracker cost?
The cost of a keyword tracker can vary depending on the tool, and the features they offer. The top five tools we've mentioned above will cost you anywhere between $29.90 to $999 per month.
How many keywords can you track with a keyword tracker?
Keyword trackers allow you to track multiple keywords at once. Most keyword trackers let you monitor the performance of your entire website's keywords!
Does using a keyword tracker guarantee higher rankings on search engines?
No, nothing can guarantee you a higher ranking on search engines, not an industry-leading search engine optimization expert. A keyword tracker can provide valuable data and insights but cannot guarantee higher rankings on search engines.
