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Top 8 Best Semrush Competitors

Semrush holds the crown or is the best search engine optimization tool, but many Semrush competitors offer the same service. Let's get to know those Semrush competitors

The search engine optimization and marketing of today are more competitive and challenging than ever. Only the right tools can give you a competitive edge. We all know that one of the best search engine optimization tools that come to mind while thinking about digital marketing and search engine monitoring is Semrush. 

Semrush is famous among people because it provides a wide array of features that one can think of, such as search engine optimization, PPC, content marketing, and social media management. 

However, it's always a good decision to keep a few other options open and see what else is available because Semrush might be famous, but at the same time, it's expensive too! 

In this blog post, we'll delve into some of the top Semrush competitors currently on the market. We'll explore their features and pricing to help you determine which alternative might best fit your specific needs.

Not many people are aware that there are many alternatives and competitors of semrush available on the market which offer almost similar features and tools to semrush. 

In this section, we'll take a closer look at 7 of the best Semrush competitors. We'll explore their pricing plans and compare their pros and cons. That'll help you to choose the right alternative to semrush. 

Let's get started! 

1) Ahrefs

Another search engine optimization tool that has similar and better (in certain aspects) features compared to semrush is Ahrefs. 

Ahrefs is one of the most popular Semrush competitors. It offers a variety of features, including keyword research, backlink analysis, and site audit. Ahrefs also has a user-friendly interface and provides accurate real-time data. 

The pricing plans for Ahrefs are as follows:

Lite: $99/month

Standard: $199/month

Advanced: $399/month

Enterprise: $999/month

2) Moz

Moz offers a range of features, including keyword research, site audit, site audit, keyword rank tracking, link-building, etc. 

It also offers a unique feature called Moz Local, which helps businesses improve their local search presence. 

The pricing plans for Moz are as follows:

Standard: $99/month

Medium: $179/month

Large: $299/month

Premium: $599/month


Moz Local feature

Optimize your pages with content suggestions

Comprehensive site audit tool

Simple and minimalistic interface


Not the cheapest SEO solution

Charts and graphs are a bit complicated

Limited backlink analysis and database

Semrush is undoubtedly the best SEO tool for monitoring SEO efforts. But with other tools available around, is semrush worth it? 

3) Serpstat

Serpstat is an easy-to-use SEO and PPC research tool with powerful features, including keyword research,  keyword clustering, rank tracking, backlink analysis, website SEO audit, keyword, and domain comparison, competitor analysis, backlink monitoring, PPC analysis, and many more

Overall, Serpstat provides actionable insights to optimize content and ad campaigns, leading to better search engine rankings and ROI. It's a valuable resource for businesses of all sizes looking to enhance their online visibility.

The pricing plans for Serpstat are as follows:

Lite: $69/month

Standard: $149/month

Advanced: $299/month

Enterprise: $499/month


Affordable pricing

AI for generating content

Compare data on 5 search databases at the same time

Track PPC for specific keywords and explore ad examples of competitors


Limited suggestions for SEO improvement.

Limited daily query

Little complex user interface.

4) SpyFu

SpyFu is a search engine optimization tool that helps you analyze your competitors' digital marketing strategies. It provides metrics on their SEO and PPC tactics, top keywords, ad history, and estimated ad budgets. SpyFu also offers keyword research, backlink builders, and site audit capabilities. 

The pricing plans for SpyFu are as follows:

Basic: $39/month

Professional: $79/month ($39 1st month)

Team: $299/month


Six months to 10+ years of historical data 

Affordable pricing

Suggests negative keyword additions

Detailed analysis of my competitor's SEO strategy

Identify competitors' top content and the keywords that are bringing them traffic


Only support and fetch data from limited countries.

Find out how to get a discount on your Semrush monthly and annual plans!

5) Raven Tools

Raven Tools is an all-in-one digital marketing platform that offers SEO, social media, PPC, content, and reporting features. Its main theme is providing data-driven insights to help businesses and agencies optimize their online presence and achieve better results. 

The pricing plans for RavenTools are as follows:

Small biz: $39/month

Start: $79/month

Grow: $139/month

Thrive: $249/month

Lead: $399/month


Affordable pricing plans

Users can plan new SEO strategies based on existing trends

Assess competitors' sites

User-friendly interface


Insufficient suggestions or ideas for improving SEO problems

SERP tracking is a bit more challenging to use.

6) Ubersuggest

Ubersuggest is one of the cheapest SEO tools available to date. It offers keyword overview, research, site audit, backlink analysis, keyword visualization, keyword by traffic, backlink overview, and more features. 

The pricing plans for Ubbersuggest are as follows:

Individuals at $29.00 per month, 

Business at $49.00 per month

Enterprise/Agency at $99.00 per month. 

They also have a lifetime offer which is 90% cheaper than their competitor's subscription price.


Super affordable

Easy-to-use interface


Takes a little more time to load times

Limited features/tools compared to other search engine optimization tools. 

7) SE Ranking

SE Ranking is another simple and minimalistic SEO tool that offers keyword research, competitor analysis, backlink monitoring, website auditing, and rank tracking. It also offers PPC analysis and white-label SEO tools.

The pricing plans for SE ranking are as follows:

Essential at $39/month 

Pro at $89/month 

Business $189/month


SE Ranking is an affordable option 

Suitable for businesses of all sizes 


Its keyword database may not be as extensive as some competitors, 

Less backlink research opportunity

Lack some advanced features found in other alternatives.

8) KWFinder by Mangools

KWfinder is a powerful tool that can help you discover long-tail keywords with low SEO difficulty and high search volume. Mangools also offers additional tools, such as SERP analysis, rank tracking, and SEO metrics and insights.

The pricing plans for KWFinder are as follows:

Mangools Basic at $49 per month

Mangools Premium at $69 per month 

Mangools Agency at $129 per month


Localized keywords 

Suggestions for alternate keywords

A simple user interface that allows you to navigate around easily


Not the best competitor research​

Basic plans are not ideal for heavy users

Is It Worth Using Other SEO Tools Besides SEMrush?

Yes, it's definitely worth it to use the tools we've mentioned besides Semrush. Even though there's no denying that Semrush is an all-in-one and the best search engine tool. 

But it also comes with a hefty price tag which can be a big issue for many people; moreover, you might not need all the features or tool Semrush offer. 

If you consider the pricing, then these SEO tools are worth using.

Find out up-to-date Semrush coupon codes here, which will allow you to use semrush for 14 days for free!

Frequently Asked Questions

Which tool is best for keyword research?

All the tools we've mentioned here are great for keyword research because they have a lot of features to help you find the right keywords for your website or content. 

But not everyone's needs are the same, so it's a good idea to try out a few and see which one you like best. Thankfully, you don't have to pay for each one to try them out! Those search engine optimization tools also offer a free trial option similar to semrush! 

Can you find rankable keywords for low-dr websites with these tools? 

Yes! These tools can help you find rankable keywords for websites with low DR. They offer various insights and metrics just like semrush to help you identify relevant and achievable keywords for your low domain rating website.

How do I choose the best one between these different options

It's difficult for us to recommend the best one among these as it entirely depends on your specific needs and which features you need to use regularly. 

It would be helpful for you to pick the best one by comparing each tool's features and pricing before making a decision.

Are there any free alternatives to Semrush? 

Nowadays, there are many free SEO tools available online, but be aware of one thing: there are no free alternatives to the semrush premium features. You'll only be able to conduct basic keyword research on free alternatives. 

Are these tools better than semrush?

It's quite impossible to say which of these could serve you better than semrush since most of these tools have similar or alternate features to semrush. We suggest you go through each tool's website to evaluate which fits your needs best. 

What makes these companies Semrush's competitors? 

These companies offer similar services to Semrush, such as all kinds of search engine optimization tools, digital marketing, and social media monitoring solutions.

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