Amazon, the largest e-commerce company to date, has more than 300 million active customers and over 1.9 million-selling partners over the world! With an ever-growing customer and seller base, this e-commerce company has become one of the biggest giants in its category.
Because on amazon, customers can easily find their desired products with the right keywords or search terms as this e-commerce site is keyword rich similar to the search engines that we use (Though there are lots of differences)!
For those who are already selling or planning to sell products on Amazon, it's essential for them to know how to utilize keywords to ensure their product reaches as many customers as possible.
To ensure maximum reach and increased sales, keyword research/search is the foremost aspect for amazon sellers. With the right keyword for the right product, a seller can increase the visibility of their product, which will help them to sell more.
Let's learn about the best amazon keyword research tool and amazon keyword generator, which can help to fuel up your sales and product visibility.
What Are Keywords On Amazon?
Amazon keywords are the specific search terms or phrases that people type into the Amazon search bar. These words or phrases describe the product you're selling.
When a person searches with specific keywords, amazon's search engine algorithm determines which products to display, just like typical search engines such as Google, Bing, and Yandex.
For example, if you're selling a set of baby wipes, some of the keywords you might use could be baby wipes unscented, baby wipes flushable, sensitive baby wipes and travel baby wipes." These keywords can be added to your product title, product description, or backend search terms, and they'll help your product appear in relevant search results.
Why Is Keyword On Amazon Vital?
Keywords for amazon products play the same role as keywords in search engines because when you search for something on amazon, the e-commerce giant also uses its own search engine for product search.
Interestingly, the search engine also has its own name, which is "A9 search engine." By determining the keywords of the product, the amazon A9 search engine shows the results on display when a user searches for products.
Keywords also influence product rankings on amazon, so the more relevant and meaningful a keyword is, the higher its chances are of ranking on the first result page.
Similarly, you might not get expected sales even if you list a product that has a great demand on amazon due to poor or no implementation of keywords related to that product.
A few other reasons that make amazon product keywords essential:
Finding your product: Imagine you're a customer searching for the perfect mechanical keyboard on amazon. You want the backlit one, that also has Cherry MX switches and is compatible with Mac.
How do you find it among the thousands of options? The answer is simple: keywords.
Sellers who use the right keywords in their product listings make it easier for customers like you to find their products. By including relevant words or phrases that describe their product, such as "backlit/RGB," "Cherry MX switches," or "Mac compatible cherry mx switch mechanical keyboard," sellers increase the chances that their product will appear in your search results.
Be on the first search result page: Using the right keywords in your amazon product listing can significantly improve your chances of appearing on the first page of search results. By including relevant keywords in your product title, description, and backend search terms, you can increase the visibility of your product to potential customers on the first result page.
And according to a report, more than 70 percent of Amazon customers never scroll past the first page of search results!
Also, rank on search engines: When you use Amazon-specific product keywords, these keywords can also help you rank on search engines like Google and Bing. However, amazon's algorithm works differently than other search engines such as Google and Bing but optimizing your keywords for Amazon can still have a positive impact on your rankings across multiple platforms.
Why Do You Need Amazon Keyword Generator Or Research Tool?
If you prefer to add keywords to your product listing based on assumptions rather than using a keyword generator, you won't know what keywords are best for your products.
For instance, how do you know the difference between search volumes of long tail keywords vs. short tail for your product? Maybe the short-tail keyword you're putting on the product description has a lower search volume than the long-tail one!
Also, in the worst scenario, you'll have a hard time bringing your product in front of potential customers or might never sell any!
Here are a few factors that indicate why you need an amazon keyword generator or research tool.
Stay ahead of the competition: Using a keyword research tool can help you identify new and trending keywords that your competitors may not be using yet. This will help you make your position on top of the search results!
Save time and effort: Manually researching and identifying relevant keywords for every product can be time-consuming. A keyword research tool can help automate this process and save time and effort by providing metrics on hundreds of thousands of top trending and most searched keywords within a minute!
Stay up-to-date with trends: Keyword trends for products change over time and according to events. A keyword research tool can help you stay up-to-date with the latest trends and changes in customer behavior.
This can help you adapt your product listings and marketing strategies accordingly for particular products.
What Are The Best Amazon Keyword Research Tools?
In the past, the competition for ranking products on amazon wasn't this much as of today. Also, there were only a handful of amazon keyword generator tools available.
But, now the competition is at an all-time high, and there are too many amazon keyword generators and keyword research tools available, making it too difficult to select the best one.
If you're looking forward to knowing about the best amazon keyword generator and research tools, we've got your back! Let's see what those tools are!
- Keyword Tool
- Sonar by Perpetua
All of these tools offer the same types of features for keyword research on amazon; you'll be able to see the search volume of each keyword, average cost-per-click, and average competition.
Where Should I Include Keywords For my amazon product listing
When listing products on amazon, you can add keywords in four different sections. Which are:
Title of Product: The title is the most crucial place for adding relevant keywords on amazon. The highest character length is 200 for a product's name; it's essential to prioritize your primary keywords in the title no matter what!
If your product appeals to multiple customer niches or has various uses that can be included in the title, make sure to add them. Place the most popular and relevant keywords at the start of the title.
Key Features of Product: After including relevant keywords in the title, also use them in the key feature section. It's important to add relevant keywords here because adding keywords in the key feature section is an SEO factor.
Description of Product: Product description also plays a vital role when it comes to adding keywords. Make sure to include your product keywords all over the product description sections, as they are indexed and used when ranking products on search results and category pages.
Amazon backend: Finally, consider using keywords on the amazon backend! You'll find this feature when listing your keywords on amazon. The backend keywords aren't visible to the customers.
But this also has a vital role in amazon keyword optimization.
Can I Generate Or Research Amazon Product Keyword On My Own?
Yes! You can generate or research Amazon product keywords on your own. However, it can be difficult and time-consuming as there are many features to learn. Keyword research involves understanding the market demand for your product and finding the right keywords that will drive traffic to your listing.
Although it is possible to do this on your own, it may be more efficient to outsource this task to a keyword research service agency such as WpSocket. Agencies like WpSocket have the expertise and tools to help you find the best keywords for your product. This can save you time and effort while ensuring that your product is optimized for search on Amazon.