Plugin / Lead Champion

Lead Champion team

Frequently Asked Questions (FAQ)

The trial license enables all of Lead Champion functionality for a limited period. Upon expiry of this period you can purchase a one year license to continue using the service. After the license expires, you can no longer access the data collected by Lead Champion.
Google Analytics provides statistics on anonymous visits, therefore, we need to understand how the site is used by visitors. Lead Champion instead provides business intelligence data for marketing: the details of the companies that visited your site with its company profile, with scoring assigned for each lead based on customizable settings, the ability to classify the lead by tags ( eg customer, competitor, etc.), the video that plays each visit and a lead focused reporting.
Lead Champion recognizes the firm from which navigation was made, it does not collect information about individuals.
The leads, classified by importance to your business, can be used for marketing analysis (eg feedback on the interest of the visitors for geomarketing) or direct marketing actions (eg. Telephone or email marketing contact). Our blog provides insights and useful tips on how Lead Champion can get the most from the leads of companies that visited your site.
Data are the following: company name, VAT number, address, website, phone number, fax, email, number of employees, turnover, Facebook pages, LinkedIn and Google+.
The behavioral scoring is a score calculated on the basis of visitor behavior on the site. It can be assigned a different importance to various information (time spent on site, pages viewed, etc.) through the Lead Champion Advanced Scoring Settings.
Demographic scoring is a score calculated on the basis of characteristics such as the turnover, the merchandise category or the number of employees. It can be assigned a different importance to various information through the Lead Champion Advanced Scoring Settings.
No, Lead Champion can be activated without any territorial limitations: the technology recognizes companies from all around the world.

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