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5 Best SEMrush Free Alternatives

Want to save on your SEO tool costs and looking for an alternative to SEMrush?  Check out our top 5 picks for the best SEMrush free alternatives.

Right now, having a strong online presence is vital for every type of business. And to achieve that, the use of search engine optimization (SEO) and digital marketing tools has become imperative. Among the top-rated SEO and digital marketing tools, SEMrush has earned a prominent place because of its extensive SEO features and capabilities.

However, not all businesses can afford SEMrush's pricing, especially newly started businesses, and small ones. The good news is that some free alternatives are available in the market that offers similar functionalities and help businesses achieve their digital marketing goals. 

Some of those tools provide insights into competitors' strategies, keyword research, backlink analysis, and much more without spending a penny or at a lower cost. 

In this blog post, we will explore the top 5 SEMrush free alternatives for 2023. We will provide an in-depth analysis of each tool's main features, pros, and cons.

Top 5 Best SEMrush Free Alternatives

There are many alternatives to SEMrush, but when it comes to the free ones, it's a bit difficult because of many factors such as use limitations, data or result reliability, and more. 

Here are a few best SEMrush free alternatives that you can use for your next SEO strategy. 

  • Google Keyword Planner

The first one on our list is Google keyword planner, a free tool created by Google that provides features for discovering new keywords, average monthly searches for each keyword, keyword competition, and cost per click for all keywords. To get keywords monthly visits and pay-per-click estimation, this is an essential tool for businesses. 


Completely free to use

Provides accurate search volume & competition data directly from Google


No data except keywords

Limited data compared to SEMrush

Limited features for keyword research and backlink analysis

No competitor analysis features

  • Ubersuggest

Ubersuggest, created by Neil Patel, is also an excellent low-cost SEMrush alternative. Like Google keyword planner, Uberssugest's features aren't limited to keyword research. 

It provides features for keyword research, backlink analysis, and site audit. Its user-friendly interface and low pricing make it a favorite among small businesses and individuals.


User-friendly interface

Low pricing option

Competitor analysis functionality


Limited data for the free version (3/4 keyword research daily )

Less advanced than SEMrush

Limited keyword research features

  • Wordtracker

Wordtracker is a popular keyword research tool that offers a free version with limited features. The free plan allows you to access keyword data from Google, YouTube, Amazon, and eBay, making it a versatile choice for various online marketing strategies.


Adequate free keyword list

Support for multiple platforms, including Google, YouTube, Bing and Amazon


Can only perform 12 keyword research daily

No option for competition analysis

No SERP features

The feature is only limited to keyword research, so site audit or backlink analysis

  • SpyFu 

SpyFu is also a great free tool that offers a limited free plan. The free plan provides access to keyword research, competitor analysis, PPC research, ranking history, backlink tracking tools, and many more.


Keyword research with search volume, keyword difficulty, CPC, and competition data

Competitor research and analysis with organic and paid keywords

Backlink tracking and analysis with link metrics

Advertiser history


Limited free searches per day

Limited results per report

Limited to one year of historical data

  • SE Ranking 

SE ranking offers many similar features like SEMrush a few are keyword rank tracking, website audit and optimization suggestions, backlink tracking and SERP analysis, and more. 


Keyword rank tracking and analysis

Website audit and optimization suggestions

Detailed keyword research information

On-page SEO checker

Index status checker 


Limited to 10 keyword searches per day on the free plan

Limited website audit pages 

Do The Free Semrush Alternatives Worth It? 

This is really a tough question. It depends on what you are looking for and what your budget is. Free Semrush alternatives can be a good starting point for simple keyword research or site audits. 

They can help you get a basic understanding of your website's SEO health and give you some ideas on improving it. Keep in mind that these tools will only give you a general overview, and they often lack the depth of data and features that Semrush offers.

So, are these free Semrush alternatives worth it? Whether free SEMrush alternatives are worth it depends on your needs and budget. They may be a good option if you're looking for a simple tool for basic keyword research or site audits and are on a low budget. Moreover, if you require more complex SEO analysis and can afford to invest in a more powerful tool, then SEMrush is likely the better option.

Is There Any Way To Use SEMrush For Free?

Yes! We are excited to announce that WPsocket has teamed up with SEMrush to bring you a fantastic opportunity: a 14-day free trial coupon, which will grant you complete access to all SEMrush premium features! 

That's right – you can now use the full power of this advanced search engine optimization tool without spending a single penny. 

To avail 14-day SEMrush trial, just click the button below 

Click here for: SEMrush 14 Days Free Access

For a complete guide, you can follow this article "Semrush Coupon Code: Use 14 Days For Free!"

Why Consider Using SEMrush Over Free Alternatives

While there are many more free and premium SEO tools available out there, SEMrush has consistently proven to be a frontrunner. But why should you consider using SEMrush over free alternatives? 

What separates SEMrush from free alternatives, such as social media management, position tracking, SEO Content Checker, and more?

For example, SEMrush's Social Media Toolkit allows you to manage your social media accounts, schedule posts, and analyze content performance. This feature saves time, streamlines your workflow, and maximizes reach across multiple platforms. 

Another note-worthy feature is SEMrush's Position Tracking tool, which helps monitor keyword ranking on search engines and compare them to competitors. 

So our final verdict is that the premium features offered by SEMrush make it a worthy investment for businesses. 

Frequently Asked Questions

What are the top features to look for in a SEMrush-free alternative?

When searching for a SEMrush free alternative, consider tools that offer keyword research, backlink analysis, competitor analysis, rank tracking, and site auditing features. 

Are free SEMrush alternatives as effective as the paid version of SEMrush?

Definitely not! Free SEMrush alternatives won't be as comprehensive or powerful as the paid version of SEMrush. On the other hand, free alternatives come with their own limitation; some tools lack features and mandates to pay to use their premium features. 

Do these SEMrush-free alternatives suitable for both beginners and experienced users?

Yes, most of these free alternatives have user-friendly features and helpful tutorials that will help you use their features even if you don't understand them! 

Do free alternatives offer reliable and accurate data?

Free alternatives may not have the same level of data accuracy and comprehensiveness as SEMrush, but as per our research, the free alternatives we've mentioned do offer reliable and accurate data. 

Can I upgrade to a paid version of SEMrush after my 14-day trial ends?

Yes, you can upgrade to a paid version of SEMrush after your 14-day trial ends. SEMrush offers various subscription plans for different needs and budgets. To upgrade, navigate to the "Pricing" page. From there, you can select the plan that best fits your needs and complete the checkout process.

Also, Read & Know, Top 8 Best Semrush Competitors

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