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SEMrush Vs Moz: Which One Is The Best SEO Tool In 2023?

Check out our in-depth comparison of SEMrush vs Moz to help you decide which one to take. Discover their features and benefits that fit your specific needs and budget.

To outrank competitors in search engine and digital marketing sectors, search engine optimization experts and digital marketers need to stay up-to-date with the latest trends, data, and techniques to ensure their websites rank well in search results and are visible to their targeted audience.

But to do this, they need to select the right search engine optimization tool since only the right tool can make a big difference in their search engine and digital marketing campaigns. 

In this blog post, we'll take a closer look at two of the most popular search engine optimization tools, SEMrush and Moz. We'll discuss some of their unique and main features that will help you decide which tool best fits your business.

Let's get started! 

SEMrush: What It Offers

Probably one of the most talked about and popular search engine optimization tools out there is SEMrush. This popular tool is an all-in-one digital marketing platform that has a range of features to help you optimize your website and stay ahead of competitors. 

Let's take a look at some of the unique features SEMrush offers:

Competitor traffic analysis:

SEMrush's Traffic Analytics allows you to analyze your competitor's website traffic stats, providing insights into their audience demographics, geographic distribution, and more. 

With competitor traffic analysis, you can compete better with your rivals as you'll know what keywords they're targeting, their traffic intent, and more. 

SEMrush competitor traffic analysis offers different types of metrics, such as:

  • Visits 
  • Unique visits
  • Average visit duration
  • Bounce rate
  • Trend by competitors
  • Traffic journey (traffic source)
  • Traffic by country
  • Company info

Social Media Tracker:

The social media toolkit from SEMrush is completely revolutionary because it lets you monitor and manage all of your social media platforms at your fingertips.

Things you can do with SEMrush social media tracker: 

Monitoring competitors' social media presence: We know that search engine optimization tools are widely used for monitoring competitors' keywords and campaigns, but SEMrush's Social Media Tracker enables you to monitor your competitors' social media activity, providing insights into competitors' content strategies and performance metrics.

Also, the Social Media Tracker also helps you identify your competitors' best-performing social media content, allowing you to learn from their top engaging posts and optimize your own social media strategy! 

Scheduling and posting social media content: With SEMrush's social media toolkit, you don't have to manually log in to all your social media accounts to post on time or schedule one by one. 

SEMrush's Social Media Poster feature allows you to schedule and publish content to multiple social media platforms, streamlining your content management and making it easier to maintain a consistent online presence.

If you're puzzled about whether to use SpyFu or Semrush, here's your ultimate Spyfu vs Semrush comparison.

Moz: What It Offers

Moz is another well-known search engine optimization tool that offers a variety of features designed to help you improve your website's search engine rankings. 

Here are some of the unique features Moz offers:

Moz Local:

Moz Local is an amazing tool for local businesses who want to boost their visibility on search engines. Here's how Moz Local can help you. 

Accurate listing distribution:

With Moz Local, you can easily create and manage your local business listings on Google, Facebook, and other sites to help consumers find and choose your business! 

Not only that, but Moz can also automate the distribution of your local listings across its partner sites and automatically delete/remove duplicate listings.

Review management:

For businesses, reviews are an important factor because most people will rely on the reviews they see on the internet. Moz Local also includes review management features, allowing you to monitor and respond to customer reviews quickly and helping you maintain a positive online presence.


Everyone wants to make their search engine optimization more productive and time-efficient. Sometimes it takes too much time to change tabs, putting data manually for each website on a search engine optimization tool.

To make your search engine more effective, Moz introduced MozBar, a free all-in-one SEO toolbar for research on the go. Let's see how you can benefit from MozBar

On-the-go SEO insights: MozBar is a browser extension that provides instant SEO insights as you search for something on the search engine. You'll instantly see metrics such as domain authority, page authority, and spam score of sites on search engine result pages, allowing you to quickly assess the value of a potential backlink or competitor's website.

Instant page analysis: With MozBar, you can perform on-page analysis of any website, including examining keyword density, highlighting keywords, and differentiating links by type: Internal, No-Followed, External, or Followed.

On-page elements: This feature of MozBar allows you to analyze elements of a page that are optimized to improve the web page's search engine rankings, such as page title, meta description, meta keywords, alt text, etc. 

Read & compare Ahrefs vs Semrush so you can figure out the best tool for you.


MozCast is a unique tool offered by Moz that tracks daily changes in Google's algorithm. It displays the volatility of Google's rankings like a weather forecast tracker. When the weather became more hot and stormy on Moz forecast, more changes occurred in Google's rankings.

Tracking daily "weather" patterns of the Google algorithm: MozCast tracks changes in the Google algorithm on a daily basis; by monitoring how the algorithm changes over time and how it may affect your website's search engine rankings.

Displaying Google algorithm updates in the most easy-to-understand form: MozCast displays changes in the Google algorithm in a visual format that resembles a weather forecast. This makes it easy for anyone without prior knowledge to understand the algorithm's instability and changes.

Moz Vs. SEMrush: Which One Has User-Friendly Interface?

Whether you're an experienced person or non-experienced, when using a search engine optimization tool, interface plays a vital role because the interface of a search engine optimization tool should be easy to use and understand.

Let's see which of these SEO tools has the most user-friendly interface.


SEMrush's interface is sleek and modern, making it easy for users to navigate through all of its features and tools without even knowing how to use them.


Simple dashboard: Semrush's dashboard is well-organized and provides quick access to various tools and reports. It offers an at-a-glance view of your SEO performance, making it easy for beginners to understand their progress.

Comprehensive tooltips and guides: Throughout the platform, Semrush offers tooltips and guides that provide explanations for various features, which is particularly helpful for users who are new to SEO and know which tool they should use for which purpose.


Too many features in one place: Even though it's a great benefit that SEMrush has a vast array of features, but these features can be overwhelming for new users. There are too many metrics within one tool, which can be hard to navigate for those who are not familiar with SEO tools and terminology.


Moz also focused on having a simple and easy-to-use interface that can be understood and operated by anyone without struggling too much.


Clean and straightforward interface: Moz's interface is simple, clean, and easy to navigate. It doesn't overwhelm users with too many options, making it beginner-friendly.

Excellent learning resources: Moz offers a wealth of educational resources, such as blog posts and videos, which can help beginners quickly get up to speed on SEO concepts and the best practices of Moz.


Limited features compared to Semrush: While Moz's simplicity is one of its strengths; however, it lacks many features and capabilities that can be helpful for some users.

Read & Know Top 8 Best Semrush Competitors

SEMrush vs Moz: Which Tool Provides More Metrics?

According to our research, SEMrush provides more metrics than Moz. SEMrush offers over 40 advanced tools and reports that cover everything from keyword research to site audits. With SEMrush, you can track your rankings, monitor your backlinks, analyze your competitor's strategies, and much more.

Moz also offers a range of valuable features and metrics but it doesn't quite match up to the number of metrics provided by SEMrush.

For instance, let's take a look at the domain overview from SEMrush and the site overview from Moz. 

Here's an image of SEMrush domain overview:

And here's an image from Moz:

It's pretty obvious that SEMrush has and offers way more metrics and data compared to Moz. 

In Moz, you'll only know about ranking keywords, top positions, keyword difficulty, monthly volume, ranking distribution, page, and domain authority. 

On the other hand,  SEMrush gives metrics on distribution & traffic by country, keyword intent, branded vs. non-branded keywords, backlinks, top anchors, and many more!

SEMrush Pricing:

SEMrush offers three main pricing tiers, which are:

  1. Pro Plan ($119.95/month or $99.95 if paid annually):
  2. Guru Plan ($229.95/month or $191.62 if subscribed yearly)
  3. Business Plan ($449.95/month or $374.95 if paid yearly):

Moz Pricing:

Moz has four primary pricing plans, which are:

Standard plan ($99/month or $79/month if paid yearly): Perfect for individuals and small businesses, the Standard Plan offers:

Medium plan ($179/month or $143 if paid annually):

This plan is suitable for growing businesses and marketers, the Medium plan includes:

Large plan ($299/month or $239 if subscribed annually):

This plan is designed for large businesses and agencies, the Large plan provides:

Premium plan ($599/month or $479 if subscribed annually):

Best for large SEO-focused agencies and in-house marketing teams. It offers:

Frequently Asked Questions

Does either tool offer free trials? 

Yes! Both Semrush and Moz offer free trial options; you can use WpSocket's SEMrush coupon for a 14-day free trial. 

Which tool is better for keyword research? 

SEMrush provides really useful data for better keyword analysis while Moz doesn’t. But that doesn’t mean Moz isn’t useful. Even with Moz keyword data, you can 

Does SEMrush offer any training or educational resources like Moz? 

Yes! SEMrush also offers a variety of training and educational resources like Moz to help you learn how to use its tools effectively.

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