Plugin / Google Analytics Internal

Description

Google Analytics gathers lots of data when users interact with your site from the front end, but sometimes you need to match this with actions taken in WordPress.

This plugin triggers a custom event in Google Analytics when a post is published. That way you can monitor any relationship between publishing and changes in traffic.

Update: the plugin now creates events for comments too so you can track the number of comments submitted or approved.

That’s it at the moment. If there are other events you would like to track or any improvements, let me know in the support forums or even better on GitHub.

If you already have Yoast’s Google Analytics for WordPress installed and configured, you don’t need to do anything as the plugin should find you UA string automatically.

If you don’t have Yoast’s plugin, you can set your UA string in your wp-config.php:

define( 'DBISSO_GA_UA', 'UA-XXXXXXXX-Y' );

Configuration

Currently there is no GUI for the plugin, but you can use the dbisso_gai_event_actions filter to choose which events you want to be triggered and what the Google Analytics event action will be. For example:

add_filter( 'dbisso_gai_event_actions', 'custom_theme_filter_dbisso_gai_event_actions', 10, 1 );

function custom_theme_filter_dbisso_gai_event_actions( $actions ) {
    // Don't send 'update post' events
    $actions['update_post'] = false;

    // Change the action name that appears in Google Analytics
    $actions['publish_post'] = __( 'Publish Post' ),

    return $actions
}

There are currently four actions publish_post, update_posts, comment_submitted and comment_approved.